Case Studies: Facebook, Twitter, LinkedIn, Apple

What you'll learn:

Requirements:

• Students should have heard of Apple, Twitter, Google, Facebook and LinkedIn and ideally should have used some of these companies products

Description:

• Conducted by an instructor who worked in Sales Finance at Google, and set up Product Finance at Flipkart

Whether you are an engineer seeking to understand business, or a business/strategy person seeking to understand technology - this course is right for you.

What's Covered:

• Case studies of Apple, Facebook, Twitter and LinkedIn
• In-depth analysis of the business models of these companies
• Line-by-line walk through their financial statements and investor filings
• Product choices - good and bad - made by these companies
• Competitive analysis of each company: how they stack up in revenue, growth, profitability and valuation

Who this course is for:

• Aspiring entrepreneurs - those who don't learn from history are condemned to repeat it
• Engineers and product managers - folks with a strong understanding of product, now looking to get the business knowledge needed to build a business
• Finance and business professionals - folks who get the business aspects, and are now looking to really understand product and technology

Course Details:

• 4 hours on-demand video
• Full lifetime access
• Access on mobile and TV
• Certificate of completion